The first mile of innovation that critical stretch when your idea moves from concept to the real world where it will fly or fail this is your guide through that perilous but promising terrain scott d anthony managing partner of innosight shows how to navigate the uncertainty learn from. Publication date may 06 2014 you have a great idea now what that first mile where an innovation moves from an idea on paper to the market is often plagued by failure. This item the first mile a launch manual for getting great ideas into the market by scott d anthony hardcover 1478 only 12 left in stock more on the way ships from and sold by amazoncom. Find helpful customer reviews and review ratings for the first mile a launch manual for getting great ideas into the market at amazoncom read honest and unbiased product reviews from our users. The first mile is the book i have read written by scott d anthony it is the book where an innovation moves from an idea on paper to the market is often plagued by failure this book focuses on the critical moment when an innovator moves from planning to reality in this book the author offers the essential operations manual for anyone
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